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Online presence has become an essential factor for every business that seeks to survive the COVID-19 pandemic crisis and ultimately succeed in the market. In order to have a good experience and optimal results, you must not only create and maintain an effective website, but also establish your brand online through social media platforms.
No matter what kind of business you have being found online by your customers is a necessity. We can help you build a sound online presence for your business, build and consolidate your company brand, and bring in more sales. Some of the immediate benefits of such presence includes:
Millions of potential customers can reach you, anytime, everywhere.
A well built online presence directs your message to your customers.
Your brand is what differentiates you from your competitors.
A professional looking website can level your business and other much larger ones.
You are what your customers are talking about you.
Having your online presence is affordable, drives sales, and allows your business to grow.
Your very first step towards having a strong online presence is defining the goals your business want to achieve. Your businesses should have at least three: easily be found online, differentiate yourself from competitors, and capture more leads to drive more sails. These goals can only be accomplished by: (1) having a nice and well built website; (2) SEO (search engine optimization), (3) engaging your audience on social media with the right contents; and (4) creating and following a strategic plan.
When we’re building your online presence everything is important; but the most important aspect is your website. It’s your hub and your first impression. We use the right elements to maximize your website’s effectiveness to humans and search engines! Our consultants have spent years studying the mechanics of the web and SEO (Search Engine Optimization) to deliver the right web presence for your business.
You see, there’s a lot of people looking for products or services like yours on search engines right now. The statistics are very simple: right now, there are 3 – 4 billion people online. 93% of online activities start on a search engine. There are over 40,000 searches every second, and roughly 3.5 billion searches per day. The opportunities for your business to be found through a search engine are countless. That’s why building a sound web presence is so important. It’s the smartest investment you can make, a long-term asset for your business that drives leads, and sales. Your customers are searching online right now. What are you waiting for?
Everything starts choosing wisely what social media platforms you must be present. One common question is: should my brand be present in all relevant social media platforms? The answer is no, not at all. It’s all about determining which platform will give you the exposure you’re looking for with the right audience, and figuring out which one will help you meet your marketing objectives.
Social media platforms, such as Facebook, Instagram, Twitter, Linked In, and so on are very popular among companies because they allow them to directly engage with their target audience to market their business. Your audience – clients and prospects are there waiting for you! However, it’s not enough having your company’s profile to effectively establish a good presence. There’s something else – you must maintain an active engagement and relationship with your audience. The most effective way to do this is by working with Accuratica.
Over the years, “content matters” became a mantra for online presence, the same way “location, location, location” is for the real state industry. When we say that contents matter we are not meaning only visual appeal, spelling and grammar, length, formatting, readability, expertise, authoritativeness, trustworthiness, or overall “value”. These are the bare minimum traits that any good contents should have. Here we are talking about conversions – contents that drive outcomes for your business. In this sense, the right mantra should be “conversion matters”. But, what exactly are conversions? Depending on your business, there are various possible conversions that your online presence must achieve. The main conversions we often refer to are: sales, leads, email signups, form completions, registrations, subscriptions, visits to key pages, phone calls (or other direct contact), and many others. In other words, excellent content that don’t lead to a conversion is poor content (at least for your business).
The type of content you must generate will depend on a number of things, including, your industry, your brand, your target audience, and the platform your content will be shared. Content types you may focus on include: web pages, blog posts, webinars and live-streams, podcasts, testimonials, user-generated content, eBooks, whitepapers, videos, photographs, and others.
Hold on for a second. Let’s imagine for a moment that your business have a nice and well built website; and you are actively using SEO; and you are posting good content in the right social media platforms. Is that enough to drive the amount of conversions my business need in a daily basis? The answer is “NOT NECESSARILY”. What is still missing?
It’s still missing regular customer engagement – the magic interaction between you and your customers. In order to have the success you want and need from your online presence, you must encourage your customers to interact with you periodically. This is accomplished when your customer click on a button, read your post, download a certain video, subscribe to your blog, fill out a form, call you, and so on. The engagement you need must be planned ahead of the development of the contents.
And most importantly, successful online presences keep track of all interactions with the market and with their customers – they measure everything and adjust the contents, and strategy based on the results they get.
Peter Drucker, the management thinker is often quoted as saying that “you can’t manage what you can’t measure.” It means that you can’t know whether or not you are successful unless success is defined and tracked.
This is also true for online presence. It’s of paramount importance measuring your advertising efforts return on investment – ROI, as well as track your social media and customer engagement. Understand your website users behavior, better check the performance of your marketing, contents, and products. Accuratica implements the Analytics tools you need to analyze data for your business, so you can make smarter decisions, create better contents, and generate more sales.
The strategic plan for your online presence establishes a direction for your marketing investments by assessing both where you are and where you want to be in a certain period of time. It encompasses aligning your business needs with your marketing campaigns and efforts taking into consideration your investment capacity.
Accuratica can help you achieve your business goals and increase your organization’s value by creating long-lasting relationships with your customers and markets.